Industry Spotlight

Turkish Flour Yeast and Ingredients Promotion Group was founded on the 4th of April 2012 with the approval of the Ministry of Economy with the purpose of improving this major sector which constitutes a cornerstone of our country’s industry and commerce.

Turkish Flour Yeast and Ingredients Promotion Group for which the Central Anatolian Exporters Union General Secretariat (www.oaib.org.tr) acts as the secretariat works towards conveying the products covered by the Promotion Group to the world markets under the “Turkish Brand”.

The Group aims to transfer the abundance gained from the lands of Turkey, one of the richest countries of the world in terms of agriculture, to world market with a “sustainable” acceleration.

The Group performs the activities geared towards development of the sectoral exports and targets to achieve Turkey’s 2023 Export Strategy targets.

Following are the products covered by Turkish Flour Yeast and Ingredients Promotion Group:

·         Wheat Flour

·         Other Cereal Flours

·         Cereals Grains Worked Post Hulling; Potatoes Flour and Meal

·         Various Flour, Meal, Powder, Wheat Gluten

·         Starches, Inulin

·         Malt Extract; Food Preparations of Flour, Meal, Starch or Malt Extract

·         Breakfast Cereals, Cereals Bars

·         Breads, Crispbread and Similar Toasted Products

·         Yeast and Baking Powders

·         Soups and Broths

·         Bran, Sharps and Other Residues

In 2014, Turkey’s exports of the products covered by Turkish Flour Yeast and Ingredients Promotion Group amounted to USD 1.4 billion.

Turkey’s exports of the products covered by the Promotion Group have quite a high share in the worldwide trade of the said products from the standpoint of particularly wheat flour.

In the exports of wheat flour which accounts for approximately 65% the total exports of the products covered by the Promotion Group, Turkey:

• ranked 1st worldwide in the years 2005, 2006 and 2007 on the basis of value and quantity,
• ranked 2nd  worldwide in the year 2008 on the basis of value and quantity,
• ranked 1st  in 2009 on the basis of value
• ranked 1st  in 2010 and 2011 on the basis of value and quantity,
• ranked 1st in 2012 on value basis and 2nd place on quantity basis,
• ranked 1st in 2013 and 2014 on the basis of value and quantity,

Also, Turkey ranks second in the yeast exports in 2014 on the basis of value and quantity.

Turkish Flour Yeast and Ingredients Promotion Group will move forward on 3 main lines, namely

• Strengthen Turkey’s exporter position in the existing markets in connection with Turkey’s exports of the said products,
• Step up Turkey’s impact in newly-entered/developing markets,
• Identify new target markets.

It realizes the said 3 main lines through the activities that are in harmony with building and establishing a quality, healthy, preferable “Turkish Products Image” in connection with Turkey’s exports of the said products.

It performs the following activities in the existing markets and in the countries to be identified as target countries:

• Participation in fairs
• PR activities and market research in the said countries for the products covered by the Promotion Group,
• Various promotional activities,
• Common activities with other promotion groups which will contribute towards promotion of the country.

Vision of Turkish Flour Yeast and Ingredients Promotion Group

The vision of Turkish Flour Yeast and Ingredients Promotion Group is to become a brand in the world markets with our quality and reliable products under the “Turkish” Umbrella, and to share the abundant crops of our country with the whole world for a sustainable existence with our crop range and competitive advantages.

Mission of Turkish Flour Yeast and Ingredients Promotion Group

The mission of Turkish Flour Yeast and Ingredients Promotion Group is to bring our sectoral stakeholders together around a common goal and to attain the year 2023 export target within the next 5 years.