Translated from daily newspaper “Küresel Ana haber” dated 22 October 2012

Turkish Flour Yeast and Ingredients Promotion Group held its first workshop on 13, 14 October in Ankara

ANKARA(ANAHABER)

Established with the aim of conveying Turkish flour, yeast and ingredients to the world markets with the “Turkish” brand, Turkish Flour Yeast and Ingredients Promotion Group held its first Workshop on 13-14 October 2012 in Ankara with a view to drawing up a Strategic Plan that is of the nature of a road map for the sector.

The strengths and weaknesses of the sector and the opportunities Turkey has in the world markets were discussed at the Strategic Plan Workshop attended by 33 representatives from 30 firms operating in the flour, yeast and ingredients sector.

Mr. Turgay ÜNLÜ, Chairman of the Promotion Group, said that they would work with a view to offering the abundant crops of our country which is the homeland of wheat to the world markets with the “Turkish” brand, and that the sector’s long-standing experience and know-how geared towards the said goal constituted the strongest aspect of the Strategic Plan.

Noting that the Promotion Group’s activities would make it possible to carry out more actively the brand building, positioning and institutional communications processes for the Turkish flour, yeast and ingredients, Mr. Ünlü emphasized that they would follow up the implementation of the sub-strategies geared towards starch, yeast and other product lines.

Mr.Ünlü said that they aimed to raise our country’s export figures much higher by joining forces in the sector, and that he believed “Turkey which produces the world’s flour” would give a significant performance towards the 2023 Export Strategy target.

Translated from daily newspaper “Hürses” dated 22 October 2012

Turkish Flour Yeast and Ingredients Promotion Group drawing up strategic road map for the sector

Established with the aim of conveying Turkish flour, yeast and ingredients to the world markets with the “Turkish” brand, Turkish Flour Yeast and Ingredients Promotion Group held its first Workshop on 13-14 October 2012 in Ankara with a view to drawing up a Strategic Plan that is of the nature of a road map for the sector.

The strengths and weaknesses of the sector and the opportunities Turkey has in the world markets were discussed at the Strategic Plan Workshop attended by 33 representatives from 30 firms operating in the flour, yeast and ingredients sector.

Mr. Turgay ÜNLÜ, Chairman of the Promotion Group, said that they would work with a view to offering the abundant crops of our country which is the homeland of wheat to the world markets with the “Turkish” brand, and that the sector’s long-standing experience and know-how geared towards the said goal constituted the strongest aspect of the Strategic Plan.

Noting that the Promotion Group’s activities would make it possible to carry out more actively the brand building, positioning and institutional communications processes for the Turkish flour, yeast and ingredients, Mr. Ünlü emphasized that they would follow up the implementation of the sub-strategies geared towards starch, yeast and other product lines.

Mr.Ünlü said that they aimed to raise our country’s export figures much higher by joining forces in the sector, and that he believed “Turkey which produces the world’s flour” would give a significant performance towards the 2023 Export Strategy target.

The sectoral representatives that participated in the Workshop emphasized that the sector which occupies the first place in the world is strong enough to remove the barriers before reaching wider and bigger markets, and that the cooperation required to this end would be provided under the umbrella of Turkish Flour Yeast and Ingredients Promotion Group.